As the Lead Designer for The Jam, a Chicago-based morning show, I spearheaded the evolution and rebranding of the show's visual identity. My responsibilities included developing an on-air graphics package that effectively communicated the show's message to viewers. I collaborated with producers, editors, and junior graphic designers to ensure the successful delivery of the new visual brand.
As the Lead Designer for The Jam, I played a crucial role in creating and animating various segments that were used on a daily basis, as well as special segments that were integral to the show's visual storytelling. By creating visually stunning graphics and animations, I ensured that each segment was engaging, informative, and captivating for viewers. My contributions helped to elevate the quality of the show's production and enhance the overall viewer experience.
I collaborated with producers, content creators, and the marketing department to develop a range of visual assets for social media platforms such as Instagram, Facebook, and YouTube. My responsibilities included creating custom graphics, icons, and templates that effectively conveyed the brand's messaging and resonated with its target audience. By working closely with various teams, I ensured that each visual asset was optimized for its intended platform and helped to increase engagement and reach.