START TV

I was tasked with creating a logo and on-air graphics package for a new network called Start TV. I developed a visually appealing logo that effectively captured the essence of the network that primarily airs classic television drama series from the 1980s through the 2000s, with a focus on women-led dramas, police and legal procedurals.

My Start Story

Start TV honors women and their achievements through a series of interviews.

Brand Refresh

Start TV underwent a brand refresh in 2020, which involved introducing gradients into the color palette, developing new text animations, and creating new end tags. Throughout the refresh, we remained committed to maintaining brand integrity and ensuring that all design elements were consistent with the established visual identity. By embracing new design elements while staying true to the brand, we were able to effectively refresh the brand and create a visually engaging viewing experience.

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