I was responsible for creating a cohesive and visually stunning brand identity for a show that took off from being a segment on The Jam. I created a comprehensive on-air and social media graphics package that aligned with the show's visual identity, while also incorporating the iconic colors of the City of Chicago as inspiration.
Below, are a selection of stills from the graphics package I created that played a key role in effectively communicating people's stories and each person's unique narrative.
I collaborated with the executive producer to develop a range of visual assets for social media platforms such as Instagram, and Facebook. My responsibilities included creating custom graphics and templates that effectively conveyed the brand's messaging, showcasing people, their stories, and snippets of video from the show.