As the lead designer for WCIU's 2 Broke Girls Diner Takeover, in collaboration with Elly's Pancake House, I had the exciting opportunity to oversee the design process and bring the vision to life. This included creating a cohesive visual identity for the takeover and transforming the diner with custom graphics and decor. I worked closely with the marketing team to ensure that the branding was consistent and eye-catching, and that the final product exceeded expectations. The result was a successful and memorable promotion that generated buzz and excitement for both the show and the diner.
Below are some examples of the materials created for the diner takeover project, aimed at transforming the space. Items include banners, window clings, custom plates for their wall.
In collaboration with the marketing team, I was responsible for designing promotional materials to be used within the diner. I created visually striking inserts, tabletops, cutouts, and backdrops that helped generate excitement and interest among attendees and patrons.